To speed along the investigation into her house fire, Betty is pressured to date an annoying fireman, Jimmy. Wilhemina tries to prove to Don, an old flame from her past, that she's just "Wanda from the block" instead of an uber-bitch, and Amanda draws closer to Tyler, convincing Claire to hire him as an in-house model at Mode. Meanwhile, Hilda meets Bobby's parents for the first time.
Wilhemina marginalizes Betty at Fashion Week, but Daniel has her reassigned to cover a low-priority show. There, Betty meets Marisa, one of the "10 Designers to Watch." Meanwhile, Amanda teams up with Helen to start a new line, but both Marc and Betty refuse to show their work to Wilhelmina.
Wilhelmina is furious when she learns about Wilhediva Hater, her drag queen impersonator. Meanwhile, Betty's blog wins her an award, which creates tension between her and Daniel; Amanda rehires Helen, but Wilhelmina later orders Amanda to fire her; and Marc runs his own photo shoot.
Betty's building is robbed right before the karaoke party, and Betty is partly to blame for the break-in. Meanwhile, Amanda tricks Daniel and Wilhelmina into getting counseling; and Ignacio refuses to accept that Bobby is now part of Hilda's life.
While the show flashes back to her horrible last few days, Betty talks to Mr. Z about her worst week ever, while she also creates her own blog about everything that inspires her. However, when Wilhemina starts putting Betty to work on all kinds of experiments, Betty's job nearly kills her. Meanwhile, Daniel uncovers the fact that Marc is sabotaging him, while Bobby attempts to treat Hilda during "Hilda Week", but it goes awry. Also, Wilhemina makes a long-term commitment to the incarcerated Connor.
Concerned that she may be spending too much time with Matt, Betty tries to give him something else to be passionate about, which turns out to be a surprise gallery showing of his art work. However, the exhibit as some unintended results. Meanwhile, Marc is horrified when he uncovers that his one-night stand is falling for him, while Hilda must decide whether or not to tell Bobby that he's the father of her future child. Also, Cal Hartley hires a Hollywood powerhouse to replace Wilhemina.
"Be-Shure" Against the backdrop of Ignacio's multi-culti holiday dinner that he prepares for his new flame Jean , who is Jewish, Betty and Hilda have pregnancy scares. Worse, they purchase their Be-Shure instant pregnancy tests from the local pharmacy -- where Jean works and Ignacio is shopping. Meanwhile, Hartley installs Willie's replacement, a clueless Hollywood mogul, Denise Ludwig , whose claim to fame is a tacky movie, but Marc has a plan to get Willie back -- if only Daniel will agree. And Claire gets Amanda's help and tracks down Tyler, the son she long ago gave up for adoption
Betty, Matt and Amanda's love triangle in the Bahamas reaches boiling point. Betty has trouble with a photo shoot when Penelope Graybridge steals the shoot from her enemy Wilhemina. Marc falls for super sexy Troy.
When Daniel gives Bennett (Dylan Baker) and the Community of the Phoenix unprecedented access to the levers of power at Mode, Betty hatches a plan to shock him back to reality. Meanwhile, Wilhelmina uncharacteristically stops caring about her appearance, sending Marc on a quest to find out more about Nico's story. Natalie: Jamie-Lynn Sigler.
Marc encourages Justin to befriend the cheerleaders at school; Bennett and Natalie lure Daniel deeper into the Community of the Phoenix; Wilhelmina tries to find money for Nico's blackmail payment.